Recently, I had the pleasure of finally reading this well researched tome and would recommend it to all Paraders with an ounce of interest in the period and the book's unique yet obvious premise of grounding the 1960s and '70s clothing experience where it truly took flight - in its shops
Without scans, it's difficult to review this meaningfully - hence the quoted copy below - but it is a very worthy compendium of photographs and Malcolm English artwork that is only intermittently available from other immediate sources (like something called "The interweb," apparently) and, without directly stating it, places much of the emphasis on the now undervalued concept of shopkeepers designing their own desirable products; to do this in a time when practically anything was permissible, desirable and born from one of the boldest cultural intersections in living memory would always ensure these luminaries' places in stylish and entrepreneurial history
For the record, my favourite portraits naturally feature, or relate to, Hung on You's Michael Rainey and Christopher Gibbs, The Beatles' Apple Boutique, Michael Fish, Blades of Savile Row and Tommy Nutter, as well as the beauties that modelled for BIBA and Annacat. I'll be forever glad, also, that there was ample room for Vivienne Westwood and the late Malcolm McLaren's concern, Sex
It is affordable, unfussy to the point of sparseness in its writing and is fundamentally a well presented snapshot of a diversely presentable time. More helpfully, it compiles all the names of all those faces that made this scene one that hasn't lost its large footing in the cultural consciousness into one neatly packaged book. Groovy, Lester
To any style conscious Londoner in the sixties just two places mattered: the King's Road and Carnaby Street. By the end of the decade the whole world came to see and be seen, to take part in the theatre that played out of the new boutiques and onto the street. From the sleek modernist tailoring of 'Top Gear' and 'His Clothes' to the nostalgic dressing up box style of the World's End boutiques, at the heart of it all were the young designers whose conviction to make and sell clothes on their own terms generated an explosion of talent which lasted and evolved over twenty years, leaving an indelible mark in fashion history. 'Boutique London' follows the journey of the first risk-takers like Mary Quant and John Stephen, to the celebrity salons of Ossie Clark, 'Mr Fish' and 'Granny Takes a Trip', stopping along the way to include the weird and the wonderful, the glamorous and the bizarre. With in-depth profiles of over thirty retailers and lavish illustrations, the clothes, interiors and characters of 'Boutique London' are as diverse as they are colourful, vividly bringing to life a vanished London, which changed the way we shop forever.
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