Showing posts with label hart schaffner and marx. Show all posts
Showing posts with label hart schaffner and marx. Show all posts

Tuesday, 24 August 2010

Inspiration Illustrated


   Thanks to the diligent dandiacal detections of Matt and Charles at Fine And Dandy, I recently learnt a little about a favoured illustrator of mine, John E. Sheridan, who produced a cornucopia of fashion plates for Hart Schaffner & Marx during the Gilded Age, as well as covers for the Saturday Evening Post and propaganda imagery for the United States' World War I campaign

   Although his male subjects were less openly dandified than those of his contemporary and my favoured sartorial sketcher, JC Leyendecker, they connoted the fine tailoring ideal that HS&M wished to impart upon the world with a rarefied aplomb. These fictional men were depicted as carrying themselves with a certain perfection, as well as an athletic gait; unsurprising given Sheridan's background in college sports advertisements. And pleasingly, some of the 1920s designs look covetous today, as evidenced in places like Junya Watanabe Man's Spring/Summer 2010 Paris presentation

   A little sporty elegance goes a long way

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